Our History

Founded in 2010, we look for opportunities to better service our Broker Partners and Employer Clients. With the introduction of technology into the employee benefits industry, education of employee benefits has never been more important. Allow our team to assist your agency or company gain a competitive advantage over the competition!

“Fast is the New Big…”

We work with both the broker partner and employer client to create a seamless enrollment experience that encompasses the new technology available in the marketplace without losing the human element.  In today’s world, the ability to quickly and effectively communicate, educate and enroll employees in their benefits is becoming harder. Our role is to be a single-source provider of technology, enrollment man-power, and voluntary benefits. Assisting the Broker and HR Team from the beginning of the enrollment we become a value-added resource to both parties. “Fast is the new big…” with our implementation process down to as low as 14 days, we help get things done!

Our Services

Our goal is to be a single source provider of technology, enrollment communication and education and voluntary benefits. Our flexibility with technology and enrollment methods allow us to bring a unique value proposition to our broker clients and employer clients.While technology makes things “easier”, we think now more than ever you need a partner that understands your goals and the importance of an effective open enrollment strategy. No two scenarios are the same…..and our flexibility allows us to capitalize in EVERY scenario!

Our Products

How we can help

Our Team

Behind the Scenes

Will Greene
Will GreenePresident/Director of Sales
Will grew up in Hilton Head Island, SC. He graduated from Winthrop University with a degree in Finance in 2008. After working at an investment firm for 2 years, looking for a change, he decided to start his own agency. Will currently lives in Charleston with his wife and daughter. In his free time he enjoys hunting, playing golf, and anything involving the Clemson Tigers.
Linda Reed
Linda ReedSenior Implementation Manager
Linda joined PBS after working in the Colonial Life home office for over 20 years. She moved to Charleston, SC from Columbia, SC where she lived for 40 years. Linda is in charge of helping implementing new and existing customers. In her spare time, Linda enjoys reading, photography and spending time with family.
Kevin Barksdale
Kevin BarksdaleAgency Sales Manager
Kevin is a graduate of the Darla Moore School of Business at the University of South Carolina where he studied Insurance/Risk Management and Real Estate. Kevin has worked in property and casualty as well as life and health before coming to us from Benefitfocus. When he isn’t helping businesses deal with the rising cost of healthcare and their ability to attract and retain key employees, he enjoys golfing and watching the Gamecocks and Baltimore Ravens play football. He is a resident of Mount Pleasant with his loving wife, Lindsey.
Kaitlin Crowe
Kaitlin CroweAgency Sales Manager
Kaitlin grew up in Savannah, Georgia and has lived in Charleston for 9 years. Kaitlin earned a B.S. in Human Environmental Studies with a concentration in Food and Nutrition from the University of Alabama. Upon graduation Kaitlin wanted to use the knowledge from her degree to better educate groups interested in voluntary benefits. In her free time, Kaitlin enjoys going to yoga, crafting, any outdoor activities, and spending time with friends and family.
Shawn Williams
Shawn WilliamsAgency Sales Manager - Hilton Head Office
Shawn grew up in Charleston, West Virginia and he graduated from West Virginia State University earning a Bachelor’s of Science Degree. Shawn has three beautiful daughters, Mackenzie, Lillian and Kailey. He relocated to South Carolina in 2017 and wanted to join a team where he could showcase his strong management, customer service and sales background. Shawn has a passion for helping others and assisting those who may be struggling with rising healthcare costs in today’s economy. His interest in insurance and the health care field comes from watching families struggle for assistance in an overwhelming world of premiums and deductibles. In his spare time he enjoys traveling, spending time with his family and his hobbies include physical fitness, and of course spending as much time as possible near the ocean in Hilton Head.
Kevin McDonough
Kevin McDonoughBroker Development
Kevin is a graduate of Montclair State University in NJ where he obtained a BS degree in Accounting and Financial Management. He’s also continued his education attending the American College, working toward Chartered Life Underwriter, Chartered Financial Consultant, and MS. in Financial Services. During the last 15 years of his career, Kevin has worked as a Consulting Director and Senior Change Management Consultant, developing relationships with Business Owners, CEOs, CFOs, COOs, HR Directors, Executive Managers, Employees and Group Associations. Throughout the journey he’s been committed to working toward common goals and strategies, advising clients, developing solutions, improving operations management, implementing cost containment programs, and managing company risk. Kevin has served on several Board of Directors, been an elected Fire Commissioner in NY State, served as President of the Life Underwriters and Financial Professionals Association in NY and volunteered as a firefighter and emergency medical technician in NY, NJ, and PA. In his spare time Kevin enjoys spending quality time with family and friends, traveling, playing guitar, listening to music, and keeping up with world issues, because it’s important to continue learning.
Hamp Greene
Hamp GreeneAssistant Sales Manager - Hilton Head Office
Hamp has over 35 years of experience in sales and sales management, the majority of which was with a Fortune 100 company, with a focus on total customer satisfaction. Hamp is now leveraging his background assisting employers in managing their benefit programs in ways that bring value not only to their company, but to their employees as well. When not working, Hamp enjoys taking advantage of the many outdoor activities that are available on and around the island.
Don Faulkner
Don FaulknerSenior Account Manager - Hilton Head Office
Don is a native of Greenwood, SC and has been living in the Columbia area since graduation from Clemson in 1976. He spent the first 10 years in Columbia as a park director with Richland County Recreation. He then joined Colonial Life in their corporate office working in multiple customer service departments. Upon leaving Colonial he carried those customer service skills with him to his present position. He now assists companies to better manage their benefits as well as communicate and enroll their employees in their available benefits. When not working he enjoys coaching youth baseball and volunteering at local parks.
Jill Simmonds
Jill SimmondsAssistant Sales Manager
A native of South Carolina, Jill returns to the low country after spending time in Oklahoma and Washington, DC. Jill brings 19 years of sales and marketing experience to Palmetto Benefit Solutions. She previously was an account executive for WCSC and a senior pharmaceutical sales rep for Sanofi and Merck. When Jill is not working, she spends her time watching her children play soccer, reading, boating and catching a fish or two.
Tiffany Johnson
Tiffany JohnsonAssistant Sales Manager - Hilton Head Office
Tiffany is originally from Bristol, Tennessee and graduated from King University with a Bachelor’s of Science in athletic training and math in 2014. She went on to receive a Master’s from The Citadel in 2016 in exercise science. Tiffany moved to Hilton Head in the summer of 2016 and has been here ever since. She has a strong background in communications and is looking to continue furthering her experience in sales.
John Barwise
John BarwiseAccount Executive
A native of the Low Country who has resided in Charleston for the past 3 years. After graduating from Clemson University, John moved to Savannah, GA to begin a career in marketing and sales. While working with Bluegreen he took a promotion which landed him Charleston, SC. Looking for more satisfaction in his work he is now using his customer service skills to assist employers attract and retain quality employees. When John is not working he is usually seeing music at the many local venues in the area or out on the water with his dogs.
Lexi Thomson
Lexi ThomsonAccount Executive
Lexi is a native of Jacksonville Florida. She attended Louisiana State University with a concentration in Biology. Before joining PBS she worked in health insurance at a busy medical facility. It was there watching families struggle with the current health market that prompted her leap into the voluntary supplemental benefits field. Her goal is to help as many people as possible by educating both businesses and families alike on the options available. She is thrilled to be moving to Charleston where her family is rooted. In her spare time you can find her outside playing with her adorable chocolate lab, Bailey. She loves traveling, any activity near water, the LSU Tigers and spending time with her family & friends.

Multi-Location Fitness Club

Multi-Location Hotel Management Company

600 employees spread across 6 hotel

Majority of employees speak Spanish or Creole

Constant Influx of New employees

Executive Summary:

This client was looking for a 1 on 1 enrollment environment that would allow the employees

access to a resource that could answer questions about the affordable care act and what their

options were.


Prior to selecting Palmetto Benefit Solutions as their strategic partner, the HR team relied on

the General Mangers to communicate and educate the employees on benefit options. In 2014,

this created confusion amongst the employees who signed up for benefits directly through the

Healthcare Marketplace, and applied for a subsidy. The HR Team wanted enrollment support

that could accomplish two things: 1) communicate the current benefit package to all employees

across 2 states and 6 locations and 2) educate the employees on the repercussions of declining

the employer sponsored benefits and then applying for coverage elsewhere. The open

enrollment was limited to 7 days and had a need for English, Spanish, and Creole speaking


How Our Products & Services Helped

The broker partnered with our team to assist with the annual open enrollment as well as the

ongoing one-on- one meetings with each new hire during the course of the year. Prior to the

start of the open enrollment, Palmetto Benefit Solutions created a customized benefit website

for employees to visit prior to their consultation to help better educate the employee about

their options. Palmetto Benefit Solutions also created custom benefit booklets to distribute to

all employees 2 days prior to open enrollment. Once open enrollment began, we enrolled each

employee in their core benefits which consisted of: two health plans, dental, vision, STD, LTD,

VGTL as well as Colonial Life Voluntary products. Each employee was enrolled during a 20-

minute benefit consultation during a 7-day enrollment window.

Please note that all of the enrollment, benefit communication, and pre-enrollment

communication services we provided were free of charge to the company and the broker.

Results, Return on Investment and Future Plans

Because our team was able to handle this process in a timely manner, the employees had

minimal time away from work. This also meant that the General Managers were no longer

saddled with explaining benefits and collecting employee elections……allowing them to focus

on their main role……running a hotel! Palmetto Benefit Solutions continues to enroll new

employees on the 15 th of the month at all six locations.

Note: The enrollment totaled $145,000 in annualized premium for worksite, resulting in

$30,000 commission for the broker. Fees Charged to Client and Broker: $0.00

Recreational Equipment Manufacturer

450 offices across South Carolina

Sales Reps in Multiple Locations

Constant Influx of New Employees

Executive Summary

The HR team at this particular company believed in voluntary benefits and 1 on 1 enrollment capabilities but did not have the right team in place to implement these systems in a timely manner. They found the previous firm to be inflexible, slow and not able to keep up with the demands of recurring monthly enrollments. When the time came to evaluate other enrollment and benefit communications options, they jumped on it and soon chose Palmetto Benefit Solutions.


During the annual enrollment period, the communication of core benefit plan changes as well as the administration of a biometric screening needed to be administered to each employee. Due to its acquisition of another manufacturing facility, it was essential that the company have recurring monthly enrollments for new hires in multiple locations. This enrollment needed to be completed within a 4 day period, and had to cover 3 shifts per day which the previous firm was unable to accomplish.

How Our Products & Services Helped

The broker partnered with our team to assist with the annual enrollment as well as the vital one-on-one meetings with each new hire throughout the year. We enrolled each employee in their core benefits which consisted of: 3 health options, dental, vision, STD, LTD, VGTL, as well as Colonial Life Voluntary products. Each employee was enrolled promptly and all 450 employees were seen, and had their biometric testing completed within 72 hours.

It is important to note that all of the enrollment and benefit communication services we provided were free of charge to the company and broker.

Results, ROI and Future Plans

Because our team was able to handle this process in such a timely manner, the employees had minimal downtime and in most cases, were able to return to their stations in less than 15 minutes. As of now, we continue to enroll new employees on a monthly basis in various locations across the US and have been able to assist the HR department by streamlining the onboarding process which saves time and money.

Note: This enrollment totaled $91,000 in annualized premium for worksite, resulting in a $19,000 commission for the broker.

HR 360

We provide our clients with an award-winning online library that delivers comprehensive, easy-to-navigate human resources and benefits news, content, tools, and forms to companies nationwide. Our online HR library also features dynamic interactive HR tools, such as a job description builder and a salary benchmarking tool. You’ll also find easy, step-by-step guidance on how to comply with major laws–including ACA, COBRA, and FMLA–as well as key HR functions, such as hiring and terminating employees. Whether you have five employees or 500, our comprehensive, easy-to-use site makes it easy to stay compliant.

Find Our Office

1012 Ewall St, Mt Pleasant, SC 29464

Click here for more information on our NEW Hilton Head location!

Questions? Get in touch.